The International Basketball Federation (FIBA) has signed-up Unilumin as its official supplier of LEDs.
A deal between the governing body and the Chinese company was signed in Shenzhen and will cover top-level international competitions.
Beginning on August 31 when this year's men's World Cup in China begins, the partnership will also cover the next edition of the flagship event in 2023 which will be co-hosted by Japan, Indonesia and Philippines.
As part of the arrangement Unilumin will showcase court-side LED screens and a range of other products.
They will also develop basketball-specific screens which will be co-branded with FIBA and launched next year.
Unilumin already boasts sporting experience at events including the Olympic Games and FIFA World Cup.
"We are delighted to have secured a long-term partnership with an industry leader in Unilumin and are looking forward to unlocking new possibilities within the framework of our cooperation," said FIBA secretary general Andreas Zagklis.
"The synergy between FIBA and Unilumin has great potential and thanks to the unprecedented quality of LED lighting, we are sure that our top-level competitions will be even more spectacular for our fans."
Lin Mingfeng, President of Unilumin, added, said: "As a global basketball organisation, FIBA has been committed to promoting basketball and bringing high-level basketball games to fans all over the world.
"Unilumin has always been the industry leader providing overall LED display solutions.
"We hope that through our joint efforts, we can bring cool visual experiences and great excitement to the fans at top basketball games around the world."