International Equestrian Federation President Ingmar De Vos claimed the Longines extension showed a commitment to the growth of the sport in North America ©Getty Images

Swiss watchmaker Longines has extended its agreement with the International Equestrian Federation (FEI) Jumping World Cup North American League to remain as its title sponsor.

The iconic brand has been the title partner since the the league's launch in 2015 and the new deal has seen them sign a long-term extension to their partnership with the FEI.

The North American League is one of 16 leagues that form the FEI Jumping World Cup and has a minimum prize fund of $2.4 million (£1.9 million/€2.1 million).

The League attracts the world's best equestrian stars and hosts events across the United States, Canada and Mexico.

A new format and structure will be implemented under the new agreement, with the series set to feature eight top-class events at a minimum 4* level.

Events will be broadcast live from each venue, with television coverage to be distributed internationally.

Longines has extended its agreement as title partner of the FEI Jumping World Cup North American League ©FEI
Longines has extended its agreement as title partner of the FEI Jumping World Cup North American League ©FEI

"This new extended agreement with Longines reinforces our joint commitment to grow the North American League series and invest in the development of sport in the region, while continuing to raise the profile of Jumping around the world," FEI President Ingmar De Vos said."

"With Longines as the title partner, we have the perfect brand alignment to benefit this league and the global series over the coming years. 

"We are delighted with the ongoing confidence Longines has put in our sport."

Vice-president of marketing at Longines Matthieu Baumgartner claimed the company was delighted to renew its association with FEI.

"We are committed to supporting the development and promotion of the jumping discipline across North America and are looking forward to taking part in the upcoming season comprising eight legs, each of them promising great sports performance," he said.

Longines is title partner of several leagues across the world, as well as the official timekeeper for FEI events.

A new bidding process has been opened for the allocation of qualifiers of the Longines FEI Jumping World Cup North American League series 2021-2022 and is due be approved by the FEI Board, based on the recommendations of the FEI Jumping Committee.