The Football Association is considering rebranding to the English Football Association ©Getty Images

The Football Association (FA) has held discussions over rebranding to the English Football Association (EFA). 

It has long been an objective of outgoing chief executive Martin Glenn and talks were recently held at Wembley Stadium, as reported by SportsPro.

He described as "the ultimate expression of arrogance" the existing name when he began his role in 2015 and FA executives have referred to "the English FA" when on international business for several years.

It had been proposed the governance of the game in England would be overseen by the EFA and that 28 England teams, national players, coaches, grassroots football and facilities would come under a new ‘England Football’ brand.

The FA would remain the organisation’s legal name and the name of the holding company, with the FA Cup, FA Council, FA Board and county football associations continuing to have the same names. 

Discussions on the subject are set to continue at the FA's next meeting. 

The move could act as a boost to England's hopes of holding the 2030 FIFA World Cup, potentially as a joint host with Scotland, Wales and Northern Ireland.

A feasibility study is being carried out by The FA regarding the possibility of a bid.

Glenn announced his resignation from the chief executive role in December and will hope to implement the rebrand as one of his final acts. 

Mark Bullingham has been named his successor and will begin the job at the end of the 2018-2019 season. 

The appointment is an internal one, the Englishman having joined The FA in August 2016 as its commercial and marketing director.

His role expanded in December last year, when he became chief commercial and football development officer.

Mark Bullingham has been appointed chief executive of the Football Association ©FA
Mark Bullingham has been appointed chief executive of the Football Association ©FA

Bullingham had been the chief executive of Fuse Sport and Entertainment for five years prior to joining the FA. 

“I’m hugely passionate about the role The FA plays in improving the English game and our positive contribution to society," he said.

"Getting kids across the country active and learning life skills such as teamwork and communication is incredibly rewarding.

“I’m confident in the talent and determination of the workforce here and the direction we are heading together.

“However, there is still a huge amount to do; from transforming the quality of amateur pitches, to doubling the women’s and girls’ game across the country, to hosting major international tournaments, to building digital tools to help volunteers across all areas of the grassroots game. 

"The to-do list is long but we know that as a team, we can deliver huge progress.

He added: “I would also like to thank Martin Glenn for his support over the past two and a half years.

"Martin has played a principal role in making The FA a more modern, innovative and inclusive organisation. 

"He has created a strong leadership team that is making a real difference at every level of English football.”

Glenn's four years as chief executive were marked by various controversies.

This included the sacking of the England women's manager Mark Sampson following allegations of racism and an "unprofessional" relationship with a player, the departure of Sam Allardyce as the manager of the men's team after 67 days in the role and the cancellation of a proposed sale of Wembley Stadium.

His tenure also saw success for England's national teams, however, with the women's team finishing third in the 2015 FIFA World Cup and the men's team ending fourth in the 2018 tournament.