British double Paralympic champion Jonnie Peacock has launched the ParaSport powered by Toyota online hub which looks to encourage disabled people to become more active.
Peacock has teamed up with ParalympicsGB and Toyota GB PLC to launch the ParaSport hub.
It aims to create an online destination for disabled people to discover and share the physical activities best suited to them, including a list of physical activity opportunities available for disabled people in the UK.
“I wanted to be part of this campaign as sport and physical activity has transformed my life in so many ways, providing countless great memories, friendships and filling me with the confidence to try new things – even dancing," Peacock said.
“There is a sport or activity out there for everyone, no matter their age, gender or impairment – it doesn’t matter whether you are competitive or not.
"My message to everyone is if you just turn up and have a go, you are already a winner.”
A film campaign has been created to launch ParaSport, called “It’s Anyone’s Game."
An audio described version of the advert is available for those with visual impairments, narrated by Alex Brooker from the Channel 4 television programme, "The Last Leg".
The campaign made its TV debut on The Last Leg on March 15.
It will feature across a number of online and video channels, including Sky’s ‘AdSmart’ platform, ALL4 and YouTube, as well as a number of social media platforms.
“ParaSport is a key part of helping us to deliver our vision: through sport, inspire a better world for disabled people," said Mike Sharrock, chief executive of the British Paralympic Association.
“I am delighted that working closely with Toyota we are able to highlight the wide range of opportunities available for disabled people and provide the resources to empower them to make informed choices about the activities they would like to try.”