The university sports body is one of a number of International Federations to have reached an agreement to collaborate on content with the Channel.

This strengthens FISU’s position, they claim, to effectively engage new audiences and younger generations all year round.

"Our collaboration with the Olympic Channel is another great step forward for FISU," said Matytsin. 

"New technology has made it more realistic than ever to produce extensive coverage of FISU’s wide portfolio of high-quality international competitions, featuring the world’s best university sportswomen and men.

"From the success of our own digital distribution of coverage for FISU competitions, we know there is a strong appetite for watching student sport and this MoU will become integral to our new TV and digital strategy.

"FISU is grateful for this opportunity to bring coverage of student sport to even bigger audiences, and to growing awareness of the great student athletes competing all year round."

A total of 34 World University Championships are taking or have taken place already in 2018, as well as the FISU Forum, an educational symposium focused on supporting dual career athletes. 

Events in American football and sport climbing are currently ongoing, as well as a FISU Volunteer Leaders Academy here.

FISU is also showcasing its 3x3 Basketball World University League where, for the first time in FISU history, student-athletes are competing for their university rather than their national teams.

Krasnoyarsk and Naples will host the respective Winter and Summer Universiades next year.

"The Olympic Channel provides a platform for the promotion of all sports and athletes within the Olympic Movement," added Mark Parkman, general manager of the Olympic Channel. 

"We look forward to working together to help expand the reach of these sports and events through the creation and distribution of content targeting a worldwide audience."

 The Olympic Channel will also "actively work with its federation partners to present event coverage, highlights, magazine shows, news coverage and original programming," Parkman promised. 

They hope this will provide an "additional platform to distribute content that is complementary to current broadcast and distribution arrangements".