The Fédération Internationale Cinéma Télévision Sportifs (FICTS) has also agreed to collaborate on content for the multi-platform global media destination.

The agreements with the World Association of Kickboxing Organizations, International Sambo Federation, Professional Squash Association in collaboration with the World Squash Federation and FICTS bring the number of partners who have announced similar agreements with the Olympic Channel to 67.

"We are thrilled to welcome kickboxing, sambo, squash and FICTS to the Olympic Channel family," Mark Parkman, general manager of the International Olympic Committee's global Olympic Channel. 

"We share a common goal to increase both the size of the audience and active participation for their organisations, and we look forward to working together to promote their sports and to help grow their audiences worldwide."

In addition to collaborating on live events, the Olympic Channel actively works with International Federations to present event coverage, highlights, magazine shows, news coverage and original programming.

"We are delighted to officially launch our relationship with Olympic Channel, which is a key step for squash as we continue to work toward our goal of bidding for inclusion in future Olympic Games," said PSA chief executive Alex Gough.

"The Olympic Channel is a pioneering multi-media platform and we feel that squash, with its commitment to innovation, will make a fantastic addition to their existing content output.

"Establishing this partnership will ensure that our sport gains greater visibility through the Olympic Channel’s distribution platforms and we are looking forward to highlighting our athletes with engaging and relevant content."