The new marketing logo unveiled by the International Modern Pentathlon Union ©UIPM

The International Modern Pentathlon Union (UIPM) has unveiled two new logos which are claimed to be part of a "bold new visual identity".

Described as "dynamic" by the world governing body, the emblems are also said to represent "the growth of UIPM sports with modern pentathlon at the pinnacle".

Both emblems - one a "marketing logo" and one an "institution logo" - have been revealed following a branding review which took place late last year.

They were both approved by the UIPM Executive Board prior to its Congress in Georgia's capital Tbilisi in November.

The marketing logo includes the tagline "World Pentathlon" as part of an attempt to highlight the global reach of the UIPM.

As well as the Olympic sport of modern pentathlon, the organisation also governs laser-run, biathle, triathle, terathlon and World Schools Biathlon.

The institutional logo aims to "communicate the historic pentathlon family values aligned to the dynamic future of UIPM sports".

The use of yellow is said to represent "dynamic development" while blue is for "longevity and power".

The institutional logo features two female pictograms among modern pentathlon's five disciplines ©UIPM
The institutional logo features two female pictograms among modern pentathlon's five disciplines ©UIPM

Two female pictograms have also been used to highlight gender equality.

Dr Klaus Schormann, President of UIPM, said: "I am very happy that these UIPM new logos respect the history of modern pentathlon, our flagship sport which was founded by Pierre de Coubertin for the 1912 Stockholm Olympic Games, and also reflect the dynamic present and future of our sporting movement."

Martin Dawe, the UIPM's Executive Board member for marketing, added: "The purpose of this branding review is to make sure our logos are more up to date. 

"It is not a completely new logo but more of an evolution, and it's about making it more applicable for today's audience.

"It was decided that we would have two logos: one institutional logo for official and internal documents and one external marketing logo. 

"The important thing with the marketing logo is that it's usable in all communications: in print, web, social media et cetera, and also that the usage of it is consistent."