Between two and three medals are targeted at the Olympics in the sports of ski and snowboard, along with one or two in curling and short-track speed skating and one each in skeleton and bobsleigh.

A total in the range of six to 11 medals is forecast for Paralympic skiing and snowboard along with an additional one in wheelchair curling.

Four British medals were won at the Sochi 2014 Olympics to match their previous record set 90 years before in Chamonix.

The Sochi haul could soon rise to five, however, as the men's four-man bobsleigh team which initially finished fifth should receive a bronze medal following the disqualification of two Russian sleds for doping. 

The Paralympic target in the South Korean resort would mark the best performance in 30 years and the best since National Lottery funding began in 1997.

Six medals were won in Sochi including a first-ever Winter Paralympic gold medal in the women's super-G from visually impaired Alpine skier Kelly Gallagher and guide Charlotte Evans.

It follows the investing of more than £32 million (£43.2 million/€36.2 million) of National Lottery funding across eight winter sports over the last four years.

This marks over double what was invested before Sochi 2014.

"After a number of strong performances from GB athletes across this winter sport season, our agreed medal target with sports shows that Pyeongchang 2018 has the potential to be our best Winter Games yet," said UK Sport director of performance, Chelsea Warr.

"We know that our goals for any Games are always ambitious. 

"However, this is a particularly stretching target given the high risks, low margins for error across a range of events we have medal opportunities in, and in some events more unpredictable outdoor terrains that our athletes will need to skilfully navigate.

"Nevertheless, some fantastic work has gone on behind the scenes by all the teams working with our athletes to ensure they are the best prepared in the world."

Britain's Olympic hopes this time around will rest largely around short-track speed skater Elise Christie, who became a triple world champion in 2017 three years after the heartache of failing to win a medal in Sochi amid a flurry of disqualifications.

A fourth successive women's skeleton medal and a third consecutive gold in the event could be harder to come by as both Lizzy Yarnold and Laura Deas are ranked outside the top three in this season's World Cup standings.

Deas is fifth while Yarnold, the defending Olympic champion from Sochi, is down in 12th and has not finished in the top 15 in her last four races.

But freestyle skiing and snowboard provide other opportunities for the likes of World Championship medallists James Woods and Izzy Atkin, while the men and women's curling teams will also have a chance to match their respective silver and bronze medal winning exploits in Sochi.

Alpine skier Dave Ryding and cross-country skier Andrew Musgrave have been cited as outside medal hopes.

Britain's opportunities could also depend on the number of Russian athletes deemed eligible to compete as part of a neutral "Olympic Athletes from Russia" team following the doping scandal.

Millie Knight will be the leading Paralympic hope after four Alpine skiing medals at last year's World Championships.

Skier Menna Fitzpatrick and snowboarders Owen Pick and Ben Moore are other contenders while Gallagher is still awaiting selection via an International Paralympic Committee wildcard as she hopes to mount a successful title defence.

The target was announced here today alongside the launching of a UK Sport and Korean Cultural Centre UK photo exhibition titled "The Winter Wonders of Pyeongchang".