Adidas will be an official FIH partner until the end of 2018 ©FIH

The International Hockey Federation (FIH) have confirmed that sportswear manufacturer Adidas will be an official partner until the end of 2018.

The partnership will see both organisations work together to boost the profile of the sport through joint marketing initiatives such as campaigns on digital channels.

A FIH statement said: "Adidas will provide access to a range of content, giving FIH the opportunity to reach out to Adidas clubs, including all their national team partners, as well as Adidas sponsored athletes."

The German sportswear giant will also provide FIH staff and officials with hockey clothing and equipment.

FIH chief executive Jason McCracken welcomed the partnership.

"To partner with the world's biggest sports brand proves once again the commercial value of our sport," he said.

"Adidas' commitment to hockey and growing the game along with their global presence in the sports world is the perfect match for both organisations.

"Their marketing assets will allow us to reach new fans in innovative ways whilst their product development will keep us ahead of the game.

"Working with Adidas will therefore significantly contribute to achieving the main aim of our Hockey Revolution strategy - to make hockey a global game that inspires future generations."

Simon Cartwright, senior director of team sports at Adidas, added: "As the market-leading global hockey brand we are delighted to partner with the sport's official governing body.

"From a brand perspective, it's great to be involved in a sport played by men, women and children all across the world.

"Hockey is currently enjoying many exciting new developments and we look forward to working together with the FIH to help grow the sport over the coming years."

Adidas are one of the sponsors for the Women's Hockey World Cup, which takes place in London from July 21 to August 5 next year.

Back in December 2016, Adidas announced that they were ending their sponsorship with the International Association of Athletics Federations three years early.

The reason for this withdrawal was believed to be a direct result of the doping scandal, which has been engulfing the sport.