Atos have been confirmed as the first official supporter of the Glasgow 2018 European Championships.
The global IT provider - a member of the International Olympic Committee's (IOC) The Olympic Partner (TOP) sponsorship scheme - will be the timing, scoring and results provider for the multi-sport event.
Glasgow will stage the inaugural edition of the European Championships next year, with existing continental competitions for aquatics, cycling, gymnastics, rowing and triathlon all held in the Scottish city at the same time.
A new team golf event will also be staged while German capital Berlin will host athletics under the same banner.
Due to be staged every four years, it is hoped that holding sports simultaneously will help increase exposure and raise the profile of the events and athletes.
Atos will provide the timing, scoring, results and TV graphics service for cycling, golf, gymnastics and triathlon, as well as the TV graphics highlights package for all sports.
Organisers claim the potential TV audience across Europe could be one billion.
Aileen Campbell, the Scottish Government Minister for Sport, said: "The 2018 European Championships provides Scotland with an exceptional opportunity to build on the success of hosting major events such as the Commonwealth Games and Ryder Cup over recent years.
"It will help us to further enhance our reputation as a world class venue for international sporting events."
It is expected that the European Championships will bring more than 3,000 athletes to Glasgow as part of a total delegation of 8,500, with a further 1,500 expected in Berlin.
Marta Sanfeliu Ribot, chief operating officer for major events at Atos, said: "We have delivered innovative IT solutions for the Olympic and Paralympic Games for more than 20 years and once again the digital transformation involved in bringing events like Glasgow 2018 to an increasingly sophisticated worldwide audience is a challenge we relish.
"Glasgow has an internationally acclaimed reputation for hosting major sporting events and this is another key opportunity to showcase the city, the athletes and the support sponsors involved."
Atos, also the worldwide IT partner of the International Paralympic Committee, were sponsors of the 2014 Commonwealth Games in Glasgow.
However, protesters campaigned for the company to be dropped following a row over work capability assessments, which decide if ill and disabled people are fit to work.
The company was previously contracted by the British Government to carry out the assessments.