Television viewers will be able to watch their favourite performers across a variety of sports next summer after the 2018 European Championships Board’s agreement over coverage of the inaugural multi-sport event in Glasgow and Berlin.
The seven European Sports Federations involved, along with the co-hosts and the broadcasting partner European Broadcasting Union (EBU), settled in Geneva on a competition schedule that will run from August 2 to August 12 with television coverage starting from August 3.
The European Championships is a major new multi-sport event taking place every four years which is fully supported by Europe’s free-to-air broadcasters and brings together the existing senior continental championships of athletics – which will be held in Berlin from August 1 to 12 - aquatics, cycling, gymnastics, rowing and triathlon as well as introducing golf team championships.
European Athletics President Svein Arne Hansen, co-chair of the European Championships Board, said: “The European Sports Federation members of the 2018 Board are fully supportive of having an overall programme that will deliver a schedule packed with exciting finals and gold-medal moments for television.
“We all believe in the power of aggregation and the benefits for our sports that come from bringing our championships together in this exciting new event.”
The event is expected to generate a television audience of around 1.03 billion with many more viewers across multiple digital platforms.
There will be a projected 250 hours of host broadcaster coverage and an anticipated 2,700 hours of television coverage.
Stefan Kuerten, Director of Eurovision Services and Sports Rights, said: “We are very happy with this exciting 10-day television schedule for the 2018 European Championships.
“In a multi-sport event, you can choose between the different sports and the opportunity to follow your national athletes across a variety of sport.
“Television and radio channels will be able to switch from one highly attractive sport to another without interrupting their programme and digital platforms will propose a large choice of content which will accommodate all viewers.
“Furthermore, it creates a close synergy between Glasgow and Berlin, with broadcasters able to criss-cross between events in both cities as they follow their respective national medal hopes.”
The EBU has confirmed coverage of the championships across the top five markets for 2018, with BBC in the United Kingdom, ARD/ZDF in Germany, France Televisions in France, RAI in Italy and TVE in Spain.
In total, over 35 EBU members have now signed up to show the first edition in August 2018.