As the official treat provider of the London 2012 Olympic and Paralympic Games, the new promotion aims to raise further awareness of the Spots v Stripes campaign.

The on-pack promotion, entitled Challenge an Olympian, which features on core Cadbury spotty and stripey countlines including, Cadbury Dairy Milk, Twirl, Wispa, Crunchie and Double Decker will allow consumers to pit themselves against some of Britain's top athletes by registering online at www.spotsvstripes.com and inputting a unique entry code from their chocolate bar.

Once registered, consumers will be given the chance to try and beat the top scores of Olympians in fun, quirky games, such as Fast Track where you tap your keyboard keys as fast as you can to be the first across the finish line, "Write Reaction" which requires a sharp eye and quick reactions will define champions, "Buzz Wire Balance" where you need to hold your nerve and your balance to win and "Power Push" where you need the space bar on your keyboard to 'power up' in order to beat your opponent.

The Olympians that consumers can "compete" against online include double Olympic gold medallist Rebecca Adlington, Olympic bob skeleton champion Amy Williams, world triple jump champion and Olympic silver medallist Phillips Idowu and three-time Olympic medallist Kris Akabusi.

Consumers will also be entered into a free prize draw upon registering online, which will culminate in a live Challenge an Olympian event in February 2011, where all four of the Olympians will be present for a real-life competition against the prize draw winners.

Susan Nash, Trade Communications Manager at Cadbury, said: "The new on-pack promotion will help support the recently launched Spots v Stripes campaign and encourage consumers to get fully involved with fun games leading up to London 2012.

"Spots v Stripes is the largest investment by Cadbury on any activation, with £14 million being invested in 2010 alone.

"With additional support from top Olympians such as Spot, Amy Williams who likes to play Hide and Seek when she is not competing in the bob skeleton, and Stripe, Rebecca Adlington who likes to play Snap when she is not swimming, the Challenge an Olympian campaign is sure to be front of consumer minds with awareness and demand expected to be high."


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