NatWest are to become the principal partner of the England and Wales Cricket Board ©ECB

Banking group NatWest has become the principal partner of the England and Wales Cricket Board (ECB), it has been announced.

This new partnership, due to officially start in May 2017, will build on over 35 years of collaboration and see NatWest enhance its support of cricket at all levels.

Under the new, expanded partnership NatWest will play a key role in all aspects of the ECB’s plans to grow the game.

They will efforts to drive participation with amateur clubs and leagues and strengthening the connection between cricket fans and the England men’s, women’s, age-group and national disability teams.

NatWest’s brand will also be emblazoned on all these England team shirts.

NatWest will replace supermarket chain Waitrose as the ECB’s main sponsor. 

Waitrose’s three-year agreement with the body expires after the conclusion of England’s tour of India in December. 

NatWest's sponsorship of English cricket stretches back to 1980 ©Getty Images
NatWest's sponsorship of English cricket stretches back to 1980 ©Getty Images

"Today’s announcement heralds an exciting new era for our relationship with NatWest and the way we promote the game," said Tom Harrison, ECB’s chief executive.

"They have been one of cricket’s biggest supporters, partnering different cricket competitions and programmes for four decades.

"This will be the first time they have been our lead commercial partner; helping to support the game in all its forms, at all levels. It’s an exciting prospect and their investment will help to fuel the game. 

"Our current England teams’ sponsor Waitrose have provided outstanding support and we will continue to work closely and productively with them until our partnership ends next spring."