Discovery Communications has signed its eighth Olympic broadcasting deal after they reached an agreement with the Hungarian Public Service Media to screen the event from Pyeongchang 2018 through to the 2024 edition of the Games - which could be in Budapest.
The long-term partnership will ensure Hungarian viewers can watch every moment of the next four Olympic Games across varying platforms, such as Eurosport.
As part of the deal, the Media Service Support and Asset Management Fund - The Hungarian Public Service Media (MTVA) will sub-licence the rights from Discovery Communications, who own Eurosport, for Pyeongchang 2018, Tokyo 2020, Beijing 2022 and the 2024 Olympics.
Budapest are among four bidders for the 2024 Olympics, along with Los Angeles, Paris and Rome.
MTVA's sublicensing package includes rights for broadcasts of news-specific programs which follow the live events.
They have also been granted selected digital rights for the content it screens on its public media service channels.
“Our agreement with MTVA in Hungary will ensure the Olympic Games remain accessible to the broadest possible audience in the country, while maintaining the excellent standard of coverage viewers are accustomed to enjoying for every Olympic Games,” Kasia Kieli, President of Discovery Networks Central & Eastern Europe, Middle East and Africa, said.
“We are delighted that fans in Hungary can look forward to more coverage of the Olympic Games, across more screens, than ever before.”
The news follows a similar agreement being struck with Austrian public broadcaster ORF earlier this month.
Discovery claim 83 per cent of the Hungarian population tuned in to London 2012, while six million people watched Sochi 2014 on the country’s public service media channels.
“We are delighted to have reached such a positive agreement with MTVA that guarantees widespread coverage of the Games right up to, and including, the 2024 Olympic Games,” added Jean-Thierry Augustin, President of Sports and Olympic Development at Discovery Networks International.
“We know Hungary is a passionate supporter of the Olympic Games and look forward to providing fans with outstanding coverage of all the action.”
The agreement is the latest to be announced after Discovery signed a contract with the IOC last June, which will see Pan-European television sports network Eurosport become the continent's Olympic broadcaster.