Budapest 2024 has teamed up with Hungarian national television to create a football fan zone for the 2016 UEFA European Championship in the city’s most popular urban green space, Erzsébet Square.
The fan zone, which resembles those in each of the 10 host cities for Euro 2016, is due to open tonight and will feature a festival-sized LED screen for fans to watch matches from now until the end of the tournament on July 10.
Approximately 40,000 people are expected to visit over the course of Euro 2016, where Hungary are competing in Group F alongside Portugal, Iceland and Austria.
The fan zone is set to play host to a range of sport activities, including the Budapest 2024 target-kicking competition, and Teqball, a Hungarian-invented game that is a hybrid of table tennis and football.
The Budapest 2024 Games concept includes numerous similar live sites, aimed at giving members of the public direct access to the sports they love, and creating a "continuous citywide celebration of sport".
"This is a great opportunity to think about our city’s beautiful public spaces in a different way, as well as a chance for us to share the passion for sport that is at the heart of our vision for the Summer Olympic Games," said Balázs Fürjes, chairman of Budapest 2024.
"Along with the rest of Hungary, I will be cheering our players on throughout the tournament."
On match days, the live site will play host to interviews and talks with famous footballers, such as current Hungarian international Adam Bogdan and Antal Nagy, who played for Hungary at the 1966 FIFA World Cup in England.
Dénes Kemény, part of the Hungarian men’s water polo team that won three consecutive Olympic gold medals from 2000 to 2008, is also among the interviewees along with Budapest 2024 Athletes' Commission member Dunai Antal.
Dunai played in the Hungarian men’s football team that won the most recent of three Olympic gold medals in Mexico City in 1968, and went onto claim silver in Munich four years later.
Hungary are set to begin their first European Championship campaign since 1972 on Tuesday (June 14), when they face neighbours Austria.
The country's capital Budapest is one of four cities bidding to host the 2024 Olympic and Paralympic Games along with Los Angeles, Paris and Rome.
All were successfully put forward to the second stage of the Candidature process earlier this month, following a decision made during the International Olympic Committee (IOC) Executive Board meeting.
Budapest, the only contender to have never hosted an Olympics before, will be seeking to improve the publicity of a bid that has so far proved to be the lowest profile of the four.
The submission of the second part of the bidding cities' Candidature Files, focused on "Governance, Legal and Venue Funding", is due on October 7.
This will be followed by a third stage of the process on Games Delivery, Experience and Venue Legacy.
A final choice will be made at the 2017 IOC Session in Lima.