A key focus of the programme will be to boost the number of restaurants and hotels that can cater for pregnant, elderly or physically impaired people.

To achieve this, businesses will be encouraged to install the necessary furniture, fixtures and equipment to meet set standards.

Pyeongchang 2018 will deem a restaurant to be an “accessibility friendly facility” if it boasts an entrance accessible by wheelchairs, as well as toilet facilities for physically impaired people.

They will also be required to have Western-style seating at the restaurant.

Accommodation will need to have a certain number of wheelchair friendly rooms to meet the requirements, as well as dedicated parking spots.

Experts will visit the facilities to assess their readiness, with restaurants and hotels which meet the standards receiving an official confirmation letter from Pyeongchang 2018.

The recognition will also be visible on host city websites, social media channels, spectator mobile applications and official guidebooks for the Olympic and Paralympic Games.

Stickers, approving the venue’s accessibility, will be placed on display at the entrance to each hotel or restaurant.

Pyeongchang 2018 will provide education and offer financial support to local businesses which opt to upgrade their facilities.

The programme comes after South Korean organisers developed an accessibility manual for Paralympic venues and services to try to help quell concerns.

The Manual was launched following advice from the International Paralympic Committee, as well as relevant South Korean legislation, and after consultation with athletes and architects.