Infostrada have begun the process of their name change to Gracenote ©Gracenote

Data and media services company Infostrada Sports have changed their name to Gracenote after being acquired by the American firm in last May.

Infostrada Sports is regarded as a market leader in high performance analysis and offer analytic and event services to the sports industry.

The company claim to cover 250 sports worldwide, both historical and live, while they have developed a data platform has been developed for results and biographical data from thousands of athletes.

They have partnered with a number of International Federations and National Olympic Committees, as well as event organisers, broadcasters and media publishers.

Infostrada Sports regularly produce a Virtual Medal Table for the Olympics predicting performance at the Games and which is based on world-class sporting events across the globe, including previous Olympics, World Championships and World Cups.

Events are ranked by importance with medal predictions determined by the points accumulated by athletes.

Dutch company Infostrada was the official news service provider at the Glasgow 2014 Commonwealth Games ©Getty Images
Dutch company Infostrada was the official news service provider at the Glasgow 2014 Commonwealth Games ©Getty Images

Last May, the Dutch-based company had confirmed they had been purchased by Gracenote, a leading entertainment and sports data firm.

As part of the integration Infostrada Sports name is being changed to Gracenote, with the transition stated as being already underway.

“This is an exciting time for our team,” Infostrada Sports said in a statement.

“The integration with Gracenote enables us to expand our sports data coverage internationally, deepen our database and deliver the best possible data products for our customers.”

After being bought last year, Infostrada Sports had claimed they would be able to create new data driven products and services, to both the sports and entertainment markets.