Allianz Insurance will continue their longstanding support of the Paralympic Movement by sponsoring a range of programmes on British station Channel 4, building up to this summer's Games in Rio de Janeiro, it has been announced.
This will include the funding of a short series, available on All 4, to compliment the channel's online coverage.
The Munich-based giants, the world's largest insurance company, are looking to build upon their work as a partner of both the International Paralympic Committee (IPC) and the British Paralympic Association.
They are also the first global partner of IPC Athletics.
“Allianz is committed to supporting Paralympic sport around the world," said the company's head of brand management, Nick Dudman.
"We’ve been a partner of the IPC since 2006 and now we’re backing ParalympicsGB on the road to Rio.
"We’re looking forward to working with Channel 4 which has a strong track record in Paralympic sport coverage.
"But this is about more than sponsorship for us - it inspires us to keep improving our offering as the insurer of choice to a broad community, both as an employer and through our products.”
More hours of sport are due to be showcased than ever before across all Channel 4 platforms during the Paralympics, which will take place from September 7 to 18.
“We are delighted to announce that Allianz will be a core partner of the Paralympics on 4," added Rob Ramsey, a partnership leader at the commercial station.
"The Paralympics is a sporting mega-brand that has a major positive impact on societies’ perception of disability.
"Allianz’s support will ensure that Rio 2016 will be the biggest and brightest event in Channel 4’s calendar.”
Channel 4 announced last month that 2016 will be the broadcaster’s Year of Disability, promising "major new commitments to increase representation of disabled people on and off-screen".
This is set to involve the investing of £300,000 ($432,000/€389,000) in new talent initiatives.
A second "core sponsor" of their Paralympic coverage is due to be announced.