The International Tennis Federation (ITF) has today extended its agreement with official data collector Sportradar AG for an additional five years.
Swiss-based Sportradar, a global leader in its field, has collected and processed data for the ITF since 2012, helping to support the Federation’s internal integrity processes.
Under the terms of the new deal, Sportradar will continue as the ITF’s official data rights partner for the ITF Pro Circuit and Davis Cup and Fed Cup through to 2021, and will remain the preferred streaming partner for a range of ITF Pro Circuit events.
The recent launch of the ITF Pro Circuit app is one of the joint initiatives of the ITF and Sportradar, allowing fans to closely follow events around the world through live scoring information and live streaming.
"Sportradar AG has been an excellent partner for the ITF, allowing us to increase the fan-base for the ITF Pro Circuit as well as our flagship competitions, Davis Cup and Fed Cup by BNP Paribas," said ITF President, David Haggerty.
"We have worked together extremely well since our partnership began four years ago, and look forward to working with Sportradar over the coming years to further grow fan, media and market interest in the official data from our competitions."
In addition to the live coverage of over 50,000 ITF matches per year through its umpire technology, Sportradar will also increase live streaming coverage together with the ITF’s National Federations.
A newly-developed ITF media platform will aim to bring digital content as close to the fans as possible in a bid to give them the opportunity to follow more tennis action than ever before and generate new ways for the ITF to increase its commercial value.
The speed and accuracy of Sportradar’s official data collection and processing has also impeded those who have sought to collect, disseminate and use unauthorised data.
"We are very pleased to continue our partnership with the ITF," said Sportradar chief executive, Carsten Koerl.
"The last four years have been incredibly fruitful; we have developed a new market for our clients and partners and we have also boosted the commercial value of the ITF’s live data and existing digital products.
"I am excited about the coming years which will see us develop even more outstanding solutions maximising the live data, video coverage and digital services for tennis enthusiasts all around the world."
Specialist sports law firm Couchmans LLP advised the ITF on the tender process with its sports data, technology and media rights teams tackling a range of legal, commercial and operational issues involved in cementing the partnership.
"Four years ago we helped the ITF create its official data strategy and it is great to see how this has brought new revenues and a host of related benefits to the federation," said Steven Burton, head of sports data at Couchmans LLP.
"The unprecedented level of demand we saw for the official data rights during the recent tender is testament to the great job the ITF has done to date, and further illustrates the vitality and growth of the sports data market more generally.
"The ITF’s use of data to generate new revenues, improve integrity measures and raise the profile of their National Associations and tournaments is something we expect many International Sports Federations will be looking to follow in the coming years."
Last month, Sportradar Security Services signed a Memorandum of Understanding with the International Olympic Committee (IOC) to allow the sharing of information regarding sports betting and the integrity of sports competitions.
All sports competitions covered by the IOC’s Integrity Betting Intelligence System will be monitored, including the Olympic Games and competitions organised by International Federations.
November 2015: IOC and Sportradar sign agreement to tackle match fixing in sport
February 2015: "Serious concern" over match-fixing in tennis, claim leading security services company Sportradar