Datisa had been given broadcasting and sponsorship rights for the centenary edition of the continental tournament, due to be held next year, but the sports marketing agency became a source of controversy with two of its key figures the subject of US Department of Justice indictments.

Main partners Mariano and Hugo Jinki have been accused of offering and paying bribes to secure marketing rights, as well as money laundering, with American investigators opting to freeze Datisa accounts as part of a Justice Department investigation into corruption.

The decision to end the partnership is believed to have removed an obstacle which would have prevented the United States hosting the first Copa America outside of South America, as the scandal raised doubts as to whether the tournament would be held at all.

Things could now be back on track though, with the Championship expected to feature ten teams from South American Football Confederation CONMEBOL and six teams from CONCACAF, instead of the usual format of a 12-team event.

“CONCACAF and Datisa have agreed to end their relationship for the sale of sponsorship and broadcast rights associated with Copa America Centenario,” a statement read, confirming the end of the partnership.

“CONCACAF will assume control of its commercial rights while it, CONMEBOL and their local operating partners identify and select new partners to market and sell the tournament’s commercial rights using a new and transparent process.”

The Copa America is usually held every four years, with Chile triumphing on home soil earlier this year, but the Centenario edition has been introduced as a special one-off to celebrate 100 years of both the tournament and CONMEBOL.

Following the severing of ties with Datisa, CONCACAF have also unveiled a new Code of Conduct for current and future partners, which had been recommended by the body’s Reform Framework.

The Code aims to set stricter standards and protocols for parties which provide either a product or service to the Confederation or those who receive payments from CONCACAF.

“Our fans, players, sponsors and Member Associations count on us to conduct business using stricter ethical standards and that includes our work with partners,” said a CONCACAF statement announcing the new conditions.

“This new Code of Conduct underscores our responsibility to substantially improve CONCACAF’s operations, while allowing the Confederation to efficiently fulfill our mission of advancing the game of football.”

Among the conditions partners will need to comply with are the anti-corruption laws of the countries in which business is conducted, including the United States' Foreign Corrupt Practices Act and the United Kingdom Bribery Act.

The avoidance of gifts and payments to Executive Committee members and CONCACAF employees is also a requirement.

In July, CONCACAF ended their representation agreement with marketing agency Traffic Sports USA, with the Brazilian-owned company having also been at the centre of the US Department of Justice allegations, which accused the firm of bribery to obtain key representation contracts.

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