Thomas Pink, which has flagship stores in London’s Jermyn Street, New York City and Paris, will produce an Olympic Games collection encompassing formal and casual shirts, ties, socks and cufflinks, all of which reflect the very British style of the heritage brand.

“Thomas Pink is renowned for its unrivalled Jermyn Street expertise and modern styling and we hope introducing such a prestigious brand to our licensed offering will offer a fantastic opportunity to our fans to show their support for Team GB,” said Simon Massie-Taylor, BOA commercial director.

“It’s a great start to our licensing programme in 2015 - an important part of our long term commercial strategy at Team GB - and we’re looking forward to seeing the programme develop on the road to Rio.”

Thomas Pink was the official outfitter of the British and Irish Lions rugby union team's tour to Australia in 2013, as the best players from England, Scotland, Ireland and Wales were provided with the official formalwear.

The Olympic Games collection will be available to purchase from November, both online and in store, UK only.

“We’re a patriotic brand with a sporting passion, so it’s an honour and a privilege to be given the opportunity to create a collection that celebrates and supports home-grown talent on a global scale,” said Jonathan Heilbron, President and chief executive of Thomas Pink.

“As two iconic British brands, we’re looking forward to joining together to create the officially licensed Thomas Pink Team GB Olympic Games Collection, which will feature our new Athletic Fit shirt - an innovative slim fit shirt with broad shoulders and a slim waist.”

Following success at the 2014 World Equestrian Games in Normandy, and the corresponding shooting and sailing World Championships, Team GB are already up to 25 quota places for Rio 2016.

Two four-person teams were secured after silver medals in the eventing and dressage events, before Ed Ling and Elena Allen claimed shooting silvers in the men's trap and women's skeet respectively to increase the tally to 10.

Great Britain then enjoyed a productive sailing world championships in Santander, ensuring places in each of the 10 events.