SportAccord Convention has signed up PwC as a Gold Partner for this year's World Sport and Business Summit in Sochi.
This latest deal marks the multinational professional services network's third year as a gold partner for the event and will see its cities and local Governments consulting global leader Hazem Galal deliver a keynote address on legacy - one of the summit's central themes.
"Our Gold Partnership with PwC continues to be of great value to us as an organisation and we are delighted to have PwC deliver the keynote address," said Nis Hatt, the managing director of SportAccord Convention.
"We are very pleased that the partnership is continuing and that we are able to provide a platform for PwC to meet its business objectives."
The PwC delegation set to travel to this year's Convention, which takes place at the Sochi ExpoCentre in the Russian city from April 19 to 24, includes officials from key territories across its global network, including from Switzerland, the Middle East, the United States and Russia.
"SportAccord Convention is important to us as a platform for connecting with sport industry decision makers and speaking with them about the issues critical to their success," said Robert Gruman, who heads PwC's global sports mega-events centre of excellence.
"It gives us a chance to engage with delegates in an open, constructive atmosphere.
"This year, we are proud that our colleague Hazem Galal, PwC's cities and local Governments consulting global leader, has been asked to deliver the keynote address on legacy.
"In connection with that, we also plan to carry out a Sporting Leaders Survey on legacy in partnership with the SportAccord Convention World Sport and Business Summit organisers."
PwC now joins Sport Event Denmark, the Combat and Strength Sports Confederation of Kazakhstan and the Macau Sport Development Board as other 2015 SportAccord Convention Gold Partners.
The six-day World Sport and Business Summit will allow key decision-makers in sport to engage with business leaders across more than 25 industry sectors.
It will feature a dynamic exhibition, LawAccord, City Forum, the SportAccord Convention Village and Sports Demo Zone, as well as hosting the annual general meetings of governing bodies of world sport.
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