The partnership offers up to $73,000 (£23,000/$36,000/€31,000) in production costs in the first year and official media partner Fiji TV will promote the event, which this year takes place at the Vodafone Arena in Suva on Friday (February 27).

Fiji TV, which is also an official broadcaster for the Papua New Guinea 2015 Pacific Games, will also have the rights to air the awards on its free to air and pay TV channels.

Fiji Association of Sport and National Olympic Committee chief executive Lorraine Mar welcomed the strong media support for the event.

"It is exciting to know that this year's Fiji Sports Awards will be broadcasted live on Fiji One and the Sky Pacific Channel," she said.

"We will have the opportunity to showcase to our Pacific Island neighbours what the Fiji Sports Awards is all about and how we recognise and reward our top athletes."

Fiji Television Limited acting chief executive Geoffrey Smith said the Fiji Sports Awards will be ideal as the region builds up to the Pacific Games, which take place in Port Moresby from July 4 to 18.

"What better way to acknowledge their sacrifice for their country to show their achievements throughout Fiji and the Pacific on Fiji One and Sky Pacific Platform," he said.

"The 2014 Fiji Sports Awards offers a lot of opportunities for us as we also tie in preparations for the upcoming Pacific Games.

"You can expect to see some interesting features and stories to come out from this event as we move closer to the Games as well."

This year's Fiji Sports Awards will be honouring figures in 11 categories to recognise the efforts, challenges and achievements of the nation's sportsmen and sportswomen, coaches and technical officials, sports federations and volunteers during 2014.

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