The global video distribution firm, which already works with a number of sports bodies, including the Australian Football League, will help the international federation boost the reach and audience figures of the online channel to maximise its exposure, while increasing revenue through advertising and sponsorship deals.

"With a company that has great experience in assisting channels grow and commercialise, especially in the sporting digital environment, we felt it was only natural to start a relationship with Rightster for our ever growing YouTube channel," Steve Dainton, the ITTF's marketing director, said.

"We hope Rightster can now use their expertise to take our channel to the next level."

The ITTF YouTube channel is currently the fourth largest of any Olympic sport ©YouTube


The ITTF YouTube channel is currently the fourth largest of any Olympic sport, with 26 million views and 55,000 subscribers, but Rightster founder and chief executive Charlie Muirhead believes it can help the site grow still further.

"The effective monetisation and distribution of sports content is an established area of focus for Rightster," he said.

"We are therefore delighted to partner with the ITTF and support their YouTube presence and growth.

"As the need for targeted, engaged audiences continues to be paramount, we are looking forward to driving larger scaled, relevant audiences for the ITTF."

Contact the writer of this story at [email protected]


Related stories
May 2013: World table tennis Championships produce mammoth viewership and social media response