Heineken Beer and Bulmers Cider will be on sale to spectators at licensed bars within official Games venues during the event which is due to take place from July 23 to August 3.

In addition, the firm's award winning Caledonian Brewery in Edinburgh will produce a special limited edition Commonwealth Games 2014 ale, that will be available in pubs across Britain in the build-up to and during the Games.

"We are delighted to be officially associated with the Games and will be working hard to help create a spectator experience second to none," said Heineken's trading director for Scotland and the North East of England John Gemmell.

"We have been chosen for our significant experience in this area and for our popular brand portfolio.

"For adult Games visitors, the opportunity to enjoy a cold beer or cider while watching world class sport, or with a meal, will add to the quality service offering and choices available at venues.

"Furthermore, we have a strong record in promoting moderate consumption and will be working with the Games organisers to ensure that Games are a safe, secure and enjoyable experience for all."

The firm is no stranger to sponsoring major multi-sport events, having being chosen as partners for the Athens 2004 and London 2012 Olympic and Paralympic Games as well as being a long-term backer of "Heineken Holland House" which is used as the base for the Dutch Olympic Committee at Olympic Games.

It also has major sponsorship deals with rugby union's Heineken Cup and the UEFA Champions League.

Adult spectators at Glasgow 2014 will be able to purchase Heineken Beer and Bulmers Cider across the Games venues ©Getty Images



Heineken employs over 400 people at its base in Edinburgh with a further 200 at its service centre, First Point, in Livingston.

It owns 300 pubs in Scotland, and employs around 2,000 people in total across eight UK sites, including breweries, cider production and offices.

"As a strong supporter of sport and a company with a strong base in Scotland, we are pleased to bring Heineken on board as our official beer and cider provider," said Glasgow 2014 chief executive David Grevemberg.

"We will be working with them to encourage spectators to celebrate responsibly while being part of the largest and most exciting multi-sport event in Scotland this summer.

"We want to provide Glasgow 2014 sports fans with a diverse range of food and drink options as part of their overall Games experience."

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