The Olympic Committee Facebook page has more than 222,000 "likes", putting it in second place behind only the British Olympic Association (BOA) in terms of the European Olympic Committees. 

An official mobile application has also been downloaded by more than 300,000 fans, which makes it the most popular event application ever in the Czech Republic.

The Czech Olympic Committee Facebook page has gained many new likes
©Czech Olympic Committee


Because the largest participating age group is the 18 to 24 category, social media has been described as an "ideal platform for communication with existing and potential sports enthusiasts".

They intend to take advantage of this success in the digital environment to "support and promote sport as a life style within the campaign" - particularly as recently received European Union statistics suggest only 28 per cent of the Czech population regularly participate in sporting activities. 

However, people visiting the Olympic Committee Facebook group have much to be inspired by from the country's Olympians after they won eight medals at last month's Games in Sochi.