January 16 - The International Olympic Committee (IOC) has announced a second African broadcasting deal in less than a week, awarding pay-television rights for the 2014 and 2016 Games in more than 40 sub-Saharan countries to SuperSport International.
SuperSport has acquired exclusive rights on pay satellite television and non-exclusive rights for internet and mobile.
The IOC sold exclusive free-to-air, and non-exclusive internet and mobile, rights in the region to Infront Sports & Media AG in a deal announced yesterday.
Richard Carrión, the senior IOC member who led the negotiations, said SuperSport had "a wealth of knowledge in broadcasting the Olympic Games".
The agreement would, he said, "ensure a first-class broadcast experience" of both Sochi 2014 and Rio 2016.
Brandon Foot, SuperSport's acting chief executive, said the deal "continues a long and proud tradition of SuperSport broadcasting the Olympic Games, which we have done since 1996.
"I'm delighted with this acquisition, as the Olympic Games is one of the crown jewels in SuperSport's programming...
"For the next Games in Sochi, we will have a dedicated 24-hour high definition channel, while the 2016 Games will enjoy multi-channel coverage, including magazine shows, highlights and much more."
The vast territory covered includes athletics powerhouses Ethiopia and Kenya, Nigeria, one of the world's 10 most populous countries, and South Africa itself.
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January 2014: Infront awarded Sub-Saharan Africa broadcasting rights ahead of Sochi 2014
October 2013: Sky Television wins Sochi 2014 and Rio 2016 broadcast rights for New Zealand and Pacific Islands
September 2013: IOC broadcasting revenues set to top $4.1 billion in Sochi-Rio quadrennium
August 2013: Dentsu takes on Olympic broadcast rights in 22 Asian territories
June 2013: IOC opens Olympic broadcast rights bid process in 24 Asian countries