SuperSport has acquired exclusive rights on pay satellite television and non-exclusive rights for internet and mobile.

The IOC sold exclusive free-to-air, and non-exclusive internet and mobile, rights in the region to Infront Sports & Media AG in a deal announced yesterday.

Richard Carrión, the senior IOC member who led the negotiations, said SuperSport had "a wealth of knowledge in broadcasting the Olympic Games".

The agreement would, he said, "ensure a first-class broadcast experience" of both Sochi 2014 and Rio 2016.

Brandon Foot, SuperSport's acting chief executive, said the deal "continues a long and proud tradition of SuperSport broadcasting the Olympic Games, which we have done since 1996.

"I'm delighted with this acquisition, as the Olympic Games is one of the crown jewels in SuperSport's programming...

"For the next Games in Sochi, we will have a dedicated 24-hour high definition channel, while the 2016 Games will enjoy multi-channel coverage, including magazine shows, highlights and much more."

The vast territory covered includes athletics powerhouses Ethiopia and Kenya, Nigeria, one of the world's 10 most populous countries, and South Africa itself.

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