By Gary Anderson

December 31 - World champion skier Mikael Kingsbury is part of the new television campaign launched by the COC ahead of Sochi 2014 ©AFP/Getty ImagesWith just over a month to go until the start of Sochi 2014 the Canadian Olympic Committee (COC) has launched a television campaign called "We are Winter" which aims to showcase the country's sport history and inspire fans ahead of the Games.

The advertising campaign, also known as "Nous sommes l'hiver" begins today across Canadian networks and is based on more than 100 hours of video footage highlighting Canada's natural scenery - from the Rockies to the Prairies to the landscapes in Quebec - and will be broadcast in 15-to-60 second television spots in both English and French.

The campaign will showcase 17 Canadian athletes and 10 Olympic sports and will also include mini-documentaries featuring medal prospects Kallie Humphries, winner of bobsled gold at Vancouver 2010, snowboarder Mark McMorris and world champion moguls skier Mikael Kingsbury.

Lillehammer 1994 gold medal winning skier Jean-Luc Brassard and Salt Lake City 2002 ice hockey gold medallist Steve Yzerman provide voiceovers for the campaign.

Along with the television adverts, fans can follow the campaign on the COC's official social media partner, Twitter by using #WeAreWinter, in what the COC describes as the "largest brand undertaking in its history".

Vancouver 2010 gold medallist Kallie Humphries will feature in a mini-documentary as part of the "We are Winter" campaign ©Bongarts/Getty Images Vancouver 2010 gold medallist Kallie Humphries will feature in a mini-documentary as part of the "We are Winter" campaign ©Bongarts/Getty Images



























"The essence of this campaign originated from conversations with our athletes who all said the same thing; winter defines them and defines who we are as a country," said Derek Kent, the COC's chief marketing officer.

"We wanted to inspire Canadians by showcasing the drive, determination and grit of our athletes as they train for the Olympic Games.

"We wanted Canadians to really get to know our athletes and their remarkably inspiring stories.

"We are proud of what we have built and that we are putting a brighter spotlight on our national sporting heroes."

To see the videos click here.