By Gary Anderson

November 21 - Fiat and British Cycling have extended their partnership through until Rio 2016 © Getty Images A new partnership deal between British Cycling and Fiat Group Automobiles UK was announced today which sees them continue its role as official vehicle supplier to the national governing leading up to Rio 2016.

The Italian firm has been a partner of British Cycling since 2009 and has supported a number of the governing body's major events in that time including International Cycling Federation (UCI) Track World Cups in Manchester, London and Glasgow.

The new deal will see it continue to provide a fleet of vehicles; including a number of the new Fiat 500L models, to help support British Cycling activity at grassroots and elite level.

Coaches working as part of the Go-Ride campaign will each use a new Fiat Doblo to help deliver coaching and practical cycling sessions to schools and clubs, while the firm has also provided support for a joint campaign called "Lets Clear the Air" aimed at improving relations between cyclists and motorists on the road.

"As a market-leading car manufacturer, we are delighted to have been able to extend our working relationship with Fiat as we look ahead to delivering success in Rio 2016," said British Cycling chief executive Ian Drake.

"Fiat has been a key supporter of our ongoing membership drive and the continuation of this partnership further highlights the strength of the programmes we are running across all of British Cycling - from grassroots participation to elite performance.

"Fiat will continue to provide market-leading vehicles to key staff who are the face of the organisation and are actively working in schools and clubs throughout the country to develop cycling's future talent.

"As a result, this strengthened relationship will benefit cycling as a sport as well as British Cycling as the national governing body."

Fiat provided support vehicles for elite British athletes and coaches such as Laura Trott and Sir Dave Brailsford in the lead-up to London 2012 © Getty Images Fiat provided support vehicles for elite British athletes and coaches such as Laura Trott and Sir Dave Brailsford in the lead-up to London 2012 © Getty Images
























Along with its presence at major events and support for coaches, Fiat provided access to track days for elite athletes in the build-up to London 2012 and also produced a limited edition Fiat Punto GBT prior to the Games aimed at strengthening the affinity between fans and elite riders.

"We are delighted to extend our association with Britain's best performing sports federation and we look forward to helping them build upon their success in the sporting arena and cycling in general," said Elena Bernadelli, the marketing director for Fiat UK.

"Fiat vehicles are a perfect match for the demanding requirements of British Cycling in terms of space, comfort, versatility and this is reflected in the significant increase in popularity of our vehicles amongst British Cycling members who are opting to purchase our vehicles.

"Our position as Europe's lowest CO2 car manufacturer is also perfectly in tune with the ethos of cycling as a sustainable form of transport."

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