August 22 - World 400 metres champion Christine Ohuruogu has been signed up by Virgin Media as an ambassador for its sponsorship of next year's Commonwealth Games in Glasgow, where she will take a starring role alongside Usain Bolt.
Virgin Media are the Presenting Partner of Athletics, which is due to take place at Hampden Park during Glasgow 2014 and where Ohuruogu is expected to be one of the main attractions.
The 29-year-old Londoner regained her world 400m title in Moscow earlier this month, adding it to the first gold medal she had won at Osaka in 2007 and the Olympic gold medal she had won at Beijing 2008.
"Christine has consistently shown that the rest just can't keep up with her incredible speed so what better ambassador for Virgin Media and our superfast broadband?" said Jeff Dodds, Virgin Media's chief marketing officer.
"She's part of a stellar 'Team Virgin Media' and will be a great representative for us as we look ahead to Glasgow 2014.
"We've been talking with Christine for some time now so it's with great pleasure that we've signed this sponsorship deal now she's done the double.
"Now we're getting excited about 2014 as I know Christine hopes to compete for what could be yet another double - her second Commonwealth Games gold next year in Glasgow."
Ohuruogu will be seeking to regain her Commonwealth Games title in Glasgow that she last won at Melbourne in 2006.
"The crowd at London 2012 was really special and it was such an incredible feeling to race in front of so many passionate people," said Ohuruogu, who won a silver medal at last year's Olympics.
"Working with Virgin Media, we want to get people from all over the Home Nations excited about another amazing sporting spectacular that's right on our doorstep."
May 2013: Bolt closer to competing at Glasgow 2014 after Virgin Media deal