Five of the eight events for the 2014 World Triathlon Series have already been confirmed with Hamburg, London, Yokohama and Auckland all set to host the competition before Edmonton stages the Grand Final, meaning three editions are up for grabs.

"With ever increasing media exposure and electric racing, the ITU World Triathlon Series is a pinnacle focus of the triathlon community," said ITU President Marisol Casado of Spain.

"The sport's growing popularity provides cities with the opportunity to gain global exposure and create a positive economic impact while promoting a healthy lifestyle to its citizens."

The series is comprised of Olympic and sprint distance events, with one race also selected to host the Triathlon Mixed Relay World Championships.


The triathlon mixed relay itself is something the ITU is trying to get onto the Olympic programme for Rio 2016, with the International Olympic Committee (IOC) set to decide on the issue later this year.

The ITU claimed hosting a World Triathlon Series event offers cities the opportunity to showcase themselves to millions of people via an international television audience, while also attracting thousands of international guests and race participants.

The 2012 season saw record high participation and an 18 per cent increase in television exposure, resulting from more than 1,000 hours of coverage, officials claimed.

Each race will again be broadcast live to an international audience in 2014, in addition to offering a 52-minute highlight show as well as live internet coverage, social media exposure and worldwide news distribution.

Cities interested in hosting a World Triathlon Series event must submit bid documents in conjunction with their respective National Federations by July 10, 2013.

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