They have brought Chinese communications and event management company PEOPLE Marketing whose clients include Remy Cointreau, The European Golf Tour, BMW, UBS and Ernest Borel.

The Shanghai-based company, founded five years ago by Irene Cheung, been providing communications consultancy and activation management to Remy V.S.O.P for the dance platform and worked with the European Tour for the communication and press relations for the Omega Mission Hills World Cup and UBS Hong Kong Open since 2008 and 2010 respectively.

They also recently won the pitch to becoming the leading communication agency for BMW Golfsport which includes the BMW Masters, BMW International Golf Cup and BMW Junior Programme and UBS retained PEOPLE Marketing to manage the maximisation programme for its title sponsorship of the China Grand Prix for the last three years.


"The speed and growth of business and sports in China is phenomenal and we are very fortunate to be teaming up with a company with such fantastic experience and credentials as PEOPLE Marketing," said Coe.

"Their reputation in the China market is first class and they were a natural partner as we look to continue the growth of CSM in the Asian-Pacific region."

Cheung has previously also worked on the 555 Hong Kong to Beijing Rally, the Standard Chartered Marathon and the Hong Kong Rugby Sevens.

"We are delighted and excited to be joining the CSM Sport & Entertainment family and we look forward to working together to grow the global businesses of CSM in China and across the region," she said.

"There are huge opportunities for domestic and international brands in the Asian-Pacific region and we look forward to working with all the CSM agencies to make sure we're in the best position to help these brands and businesses reach their marketing goals."

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