The tournament, which is due to take place on June 28-30, will be the sport's biggest event before the Rio 2016 Olympics, with 24 men's and 16 women's teams in action at the 78,360-capacity Luzhniki Stadium in Moscow - Russia's biggest sports arena and a venue at the 1980 Games.

"We are hugely excited to have these three major brands on board," RUR President Vyacheslav Kopiev said.

"Not only are they going to be a part of something truly special in Moscow, but their involvement reaffirms Russia's ambition to become a major player in global rugby both as a host country and on the field of play.

"These key partnerships with top brands deliver high visibility to a mass global audience and are tailored to suit each brand's unique key marketing and business objectives, both in stadia, where more than 115,000 fans are anticipated to attend across the tournament, and through a global television audience reach of close to one billion.

"We are currently engaged in discussions with other potential sponsors who are also interested in becoming involved in this tournament."


Rugby World Cup Sevens has played a significant role in the global growth of the sport and was a major factor behind the International Olympic Committee's (IOC) decision to include rugby sevens on the Olympic programme for the 2016 and 2020 Games.

Rugby World Cup Limited chairman Bernard Lapasset also welcomed the news of the commercial deals.

"The announcement of these three major brands as partners of Rugby World Cup Sevens 2013 is a further boost to an event that is set to reach out to more people in more countries than ever before, while reaffirming the incredible growth of Sevens worldwide, especially in emerging markets such as Russia," he said.

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