February 8 - More than 750 firms have registered for a special licence giving them the right to publicise their involvement with London 2012 after a controversial marketing gag was lifted, it has been revealed.
Details of the licence were only announced last week by London 2012 chairman Sebastian Coe but already there has been a rush of firms wanting to be able to take part in the scheme, building.co.uk reported today.
The new licence will give firms who worked on London 2012 the opportunity to promote their involvement with the Olympics and Paralympics to help develop new business, which until now they have been prevented from doing so by strict confidentiality clauses.
Among the firms who have applied to take part in the scheme are Lend Lease, who built the Olympic Village (pictured above); ISG, who were behind the highly-acclaimed Velodrome; Make, the architect of the Copper Box; and Wilkinson Eyre, architect of the Basketball Arena.
"Hopefully it's not too late for them once they get out into the international market," New London Architecture chairman Peter Murray told building.co.uk.
"[The take-up] shows a lot of pent up demand for this."
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January 2013: London 2012 suppliers eligible to promote Olympic involvement in landmark deal