The "Clean Water Video" (pictured top), produced jointly by World Rowing and the World Wide Fund for Nature (WWF), was filmed during last year's World Championships at Bled and is designed to send a clear message on how all rowers are responsible for safeguarding their rowing environment and how the sport of rowing is reliant on clean water.

FISA - the World Rowing Federation - and WWF have been partners for the promotion of Clean Water since the spring of 2011.

The aim of this strategic alliance is to educate rowers and fans about the importance of the sport to the global environment.

The alliance is also about establishing new best practices in sustainable sports event management and making environmental impact a more significant criterion in the event-bidding process.

Speaking on behalf of World Rowing, FISA President Denis Oswald said: "Rowers have an intimate and intense relationship with water.

"Naturally, they are interested in ensuring that the water bodies on which they row are protected and maintained, not just for their own use, but for the many other groups and communities who also rely upon it.

The World Wide Fund for Nature has partnered with the World Rowing Federation to produce the Clean Water Video

"This new Clean Water video illustrates our relationship with water and, our new environmental web-section features a "Call for Action" to all those in the rowing world who want to improve the aquatic habitat on which they conduct their sport.

"We are convinced that this strategic alliance with WWF International is the most effective way that we can help raise global awareness for the need to preserve this most precious resource."

Stuart Orr, Freshwater Manager, WWF International, added: "The rivers and the lakes where competitions are held are an integral part of much larger, often threatened, ecosystems.

"To be able to work in an innovative way with FISA allows us to be able to reach new key audiences who can help us to deliver on our conservation goals."

The new web section includes links to articles about clean water and rowing, as well as environmental tips for rowers and boathouses.

It also gives rowing clubs the opportunity to share their story on how they have positively impacted their rowing environment.

Links to World Rowing publications including the updated Environmental Sustainability Guidelines Policy and other guidelines are provided.

And there are suggestions as to how rowers can become an active part of the "Clean Water Movement".

For more details click here.

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